I designed and collaborated with Content Designer
6 team members - 4 Engineers, Product manager, and me
Mar 2023 - Dec 2023, Work on this paused at the moment
At Nume Crypto, we strive to make blockchain interactions seamless, predictable, and user-friendly. However, users often struggle with two key pain points: uncertainty around transaction statuses and the unpredictability of per-operation fees. These factors create confusion, hinder trust, and limit engagement in blockchain transactions.
To design a seamless blockchain experience, we created a proto persona representing a typical user. This persona helped us align solutions with real user behaviors and expectations.
To create a solution that works, I had to align both user and business priorities.
Through research, I identified that transaction uncertainty and fee complexity caused the highest drop-off rates. Fixing these was our top priority.
How might we create a more transparent and predictable blockchain transaction experience that fosters user trust and drives higher engagement?
Leads to unnecessary retries, frustration, and support tickets.
Makes users hesitant to transact frequently.
Many users fear hidden charges or difficult cancellation processes.
We brainstormed multiple approaches to address these pain points while considering feasibility, usability, and alignment with blockchain principles.
Previously, once a user initiated a transaction, there was no clear indication of whether it was pending, failed, or completed. To address this, I explored multiple design variants for the Transaction History feature, focusing on transparency and usability. Some of these included:
Why we chose Variant 3
During internal testing, we discovered that uncertain delays in transaction status updates due to Ethereum network congestion caused confusion. To address this, I designed status modals that provided users with real-time feedback on their transaction progress.
Key enhancements with status modals
The final Transaction History design provides comprehensive status updates with clear calls to action, enabling users to track and manage their transactions seamlessly.
For many users, blockchain transactions were still an unpredictable expense. With fluctuating gas fees and per-operation costs, users had to calculate expenses for every transaction, leading to hesitation and lower adoption.
We iterated through multiple pricing models before settling on the final approach:
Technical constraints & considerations
To ensure a seamless experience, I designed a user flow for managing Nume Premium subscriptions:
Nume Premium simplifies blockchain costs with a flat 1.99 DAI/month subscription, providing unlimited access to network operations, including:
Design rationale
We launched Transaction History to General Availability (GA) for all Nume users. Before the release, users struggled with unpredictable settlement times, often leading to frustration and lower engagement. Post-launch, qualitative feedback and quantitative metrics confirmed significant improvements.
User feedback further validated these improvements
The Nume protocol gained significant attention upon launch, earning recognition across Twitter (X) and coverage in major crypto news outlets like Decrypt. Seeing the product receive such praise was incredibly rewarding.
